Author: Mahardika
Mahardika an SEO practitioner Analyst, has an interest in digital marketing, happy to do the analysis and testing methods. Optimization capabilities as well as its ability to analyze the site, Mahardika pass Google Analytics certification test at the age of 21 years. Venturing 'branding' himself on the forum as an SEO consultant KASKUS free, along with the success of its clients, now Mahardika career at one of the foreign companies that do business in Indonesia.URL: IDmahardika.comTwitter:IDmahardikaGplus: + MahardikaIDKaskus: mahardhiekaWhat is SEO?SEO stands for Search Engine Optimize, and I am convinced that this article begins with a description like it would be boring, fail to understand, one practitioner, lost in the wrong way and ended in regret. Yes, I dare to say that SEO practitioners in Indonesia is still quite a lot that is wrong in optimizing sites for search engines.Ok, let me introduce myself before any further. I Mahardika, a practitioner SEO Analyst, working at one of the foreign company, located in Bintaro, basic income 'two digit', responsible for the site's search engine optimization subsidiaries at the company I work. Please note, that 98% of conversions happen at my company occurs on site or online (online), in July this year, commencing one year I worked here.Paragraph above, proof of my statement can be justified so, let's carefully look good understanding about SEO and the correct way to do it. SEO is required by the employer as a marketing medium with the purpose of conversion, this is still one mean, really is the listed as the Big 5 in the first page of the search engines with keywords that are sought will bring many visitors. But if the SEO practitioner who is responsible when a visitor who comes to the site does not become a conversion? Ok let me explain further.KPA (Key Performance Areas) SEO practitioners was only from search engines to the site, once inside the site, the penganalisalah in charge, analysts here who will direct the site designers, content managers, and pemogram sites. So, SEO was cangkupannya is clear that the search engine, while the site is cangkupan analyzer. True indeed, SEO it takes the ability to optimize the site's internal both technical and non-technical, well this is a different field with the analyzer. Let me facilitates more understanding.SEO that are on site, has cangkupan completeness of the content, attributes the program's website, and the link structure but the goal is to optimize the site to different search engines analyzer that has a more complex cangkupan which aims to maximize the conversion of the site. In summary, the opportunities can be maximized here is to have practitioners who have both the ability, for the function name is SEO Analyst who is still mistaken for SEO analyzer, but that position actual meaning intended as SEO practitioners as well as the site analyzer.Now, what have we can? Background SEO and website analyzer, now I will describe how SEO works, and who does deserve to be the SEO practitioner. SEO was working as the person who ensures the page / content / sites which are in accordance with the criteria dioptimasinya well taught by documentation of each search engine, SEO as well as practitioners who seek support for the page / content / sites are optimized, support in the form of links naturally , this goes back to the quality and ingenuity of an SEO content make adjustments keywords with content dioptimasinya. Besides links obtained naturally (reference), the SEO practitioner also legalized to get media support for dioptimasinya sites. At this point I would translate quite detailed:Adjustment keywords with page optimizationYou are looking for cheap clothes in search engines. Contoh.com sites appear with a link to the page "porch", you are looking for cheap pants in the search engine, the site reappeared contoh.com the same link is to the "porch". This is a wrong action, SEO practitioners are responsible for finding visitors to the site optimized appropriately. Obvious example, if you search for "Cars Brio" in a search engine, one of the results is jakartahonda.com with a link to the page "brio car prices", whereas if you search for "Cars HRV" in a search engine, one of the results is jakartahonda .com with a link to the page "HRV car prices". Likewise with other honda car price search, the essence of this practice is the correct SEO delivers visitors with information they are seeking. If you suspect jakartahonda.com the form of promotions, jakartahonda.com indeed true that one of my portfolio.Tips to optimize the page:Home pages are optimized as identity, not as a conversion page. Now I want to ask, how many people are buying an item through the home page? Most people will go into the category of a product, to buy the product he wants. Then, if the homepage does not sell? Still can really sell, I have already mentioned very precise porch used as the page's identity. If I were a supplier, I do not want to buy a requirement of materials to the supplier again, I want to buy directly to the manufacturer, to summarize the funds and the time of production. Examples of "Smoking Lounge Manufacturer".Who deserves so practitioners of SEO?Ok, actually anyone deserves to perform search engine optimization, but in my opinion, people will more easily understand SEO is people - people who informatics engineering background, because before any further you need to know how search engines work, because the algorithm is not required just Algebra, but understanding how search engines find and memantaskan a page to be indexed on the first page. In addition, SEO practitioners absolute diligent writing, and rich vocabulary, writing indirectly stimulates the brain as readers view and we will think what is written in accordance with the desired readers? SEO practitioners also must be good to know how the characters of a word, what is the word that is seasonal, what is the word that is selling, what is the word that brings a lot of visitors.Example you are selling batik clothing. The following fraction keyword strategy you can use.Theme: Batik.

    Keywords are much sought after and relevant to the theme: Model Baju Batik and Kebaya Modern.
    Keywords that are selling: Batik Cheap, Wholesale Batik, Batik Couple, etc.
    Keywords that are seasonal: Batik Sarimbit.How to Apply keywords into the site:Keywords that are frequently searched, "Model Baju Batik" and "Modern Kebaya" has the character of keywords as information, this keyword is very good to be a blog for example "Model Baju Batik highly sought after". Your minds, there may be a question, then sell it where? Here analyzer websites role is to set the strategy on content, eg in the session description sarimbit batik, analysts cooperate with designers in order to create a highlight in the form of Call to Action to their product categories which sell batik sarimbit, and there was a sale.Keywords that are selling, "Batik Budget" has the character of promotion, it is very appropriate that this keyword is applied to the promotional page, where the page is to offer a product catalog that is being promotional products.Keywords that are seasonal, "Batik Blouse" is a phrase that has a seasonal character, because sarimbit is a model of batik clothes and certainly in the world of fashion models will always changing. But that does not mean it does not sell, it is appropriate redirected to the page category "Batik Sarimbit" on your website.How to start learning SEO?Very appropriate step to learn SEO starts from documentation search engine, such as Google with Google Search Console (formerly named Google Webmaster Tools) or Bing with webmasternya documentation. It is simple but often overlooked in our thinking to be studied. Actually, the entire right practice it has been documented, it's just that we are too lazy to learn things quite complicated and switching to compact things, for example using a backlink builder application possible, your site will easily rise to the first page in 1-2 Months, then gone for good because of a penalty.What the hell is actually wrong in SEO?Actually, for this mengulik would require pages and pages, but I indexed into a summary that I think is often made the mistake.

    Optimize the pages with irrelevant keywords, so all keywords in optimization tuk one page.
    Optimizing keywords as local search product. For example I was looking for "Mitsubishi Dealer Jakarta" that emerged following dealermistubishijakarta with its maps. It violates the provisions and very likely will be erased.
    Using the app to get backlinks. Well, I baseball would be too long here, because the instant case have harmful side effects, as well as instant noodles ;-)Ok, we finally culminate in this article. Digest are summarized for you to understand, among others, What is SEO ?, How does SEO SEO ?, Who is the third ?, this is a basic understanding of SEO to learn and know more.This is a Guest PostDisclaimer: The opinions and statements made in this guest article are of the author and not of Projects.co.id (PT Panonpoe Media) overall. Copyright remains with the author and obligations relating to the infringement of intellectual property rights remain with them. The Company is not responsible for any errors, omissions or representations. Projects.co.id allow authors to share this article with still include the author's name.

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